AEI London

…and are here to stay! Or at least we think so. This has been a really satisfying feature for us to roll out and one we’ve has in the pipes for a little while now.

The idea initially came from the dilemma of how to integrate the Drum & Bass Arenad Download store with our mobile features. The way people use their mobile phones has changed massively in the past couple of years. Phones have become a near universal device with which to do anything from email to blog and surf. This has particularly worked to blurr the boundaires between mobile phones and mp3 players.

Yet we think this needs to extend beyond merely replacing mp3 players with slightly beefed up phones. This was illustrated with the itunes feature on the iphone but is equally applicable across the board. We believe that people need to be discovering and downloading music on their phones. Which is precisely why we developed the idea of dual downloads. These enable users to get a full track on their telephone. This track is then stored in the user’s online account with the Drum & Bass Arena Download store and avaiable for download to theur PC when they next log in.  The best of both worlds!

And to think that back in the day people were satisfied with novelty ringtones!

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